Wed. October 18th, 2017 - by Kayla Webb

NEW YORK, NY – Fans of Top Chef and foodies everywhere are in for a treat this week as Plated, the meal kit service for people who love food, kicks off its Tastemakers: Collaborations for a Life Well Fed series with Top Chef judge, food writer, and culinary expert Gail Simmons. The new series will feature like-minded, food-loving people and brands across Plated menus, events, and digital channels several times a year.

Elana Karp, Co-Founder and Head Chef, Plated“We couldn’t be more thrilled that Gail is the first Tastemaker in our exciting new series” said Elana Karp, Plated Culinary Co-Founder and Head Chef, in a press release.  "She shares our love of food and our passion for helping people create amazing culinary experiences–with inspiration from around the globe! Her debut cookbook is filled with delicious, inspired recipes, and we’re delighted that our customers will get the chance to cook one, Plated-style.”

Gail Simmons' New Cookbook Bringing It Home: Favorite Recipes from a Life of Adventurous Eating

Plated will open the series with Gail's personal and tasty Za’atar Chicken Schnitzel with Israeli Salad recipe from her first cookbook Bringing It Home: Favorite Recipes from a Life of Adventurous Eating, which debuts next week. Plated is also releasing an interview and behind-the-scenes video on Plated’s content site Morsel, a hosted cooking demo with Gail from Plated Test Kitchen on Facebook Live, and more.


Gail Simmons, Culinary Expert“Partnering with Plated to bring a recipe from my new cookbook to life has been a dream come true,” Gail said. “My Za’atar Chicken Schnitzel with Israeli Salad is a very personal recipe and I am beyond excited to know that, thanks to Plated, so many devoted and enthusiastic cooks can easily order everything needed, at the click of a button, to make it for themselves at home.”

Plated's Pork Belly BLT with Tarragon Aioli

Sharing her best recipes and food experiences she’s gathered from her Top Chef culinary adventures with the world’s most notable chefs and her personal travels exploring global flavors, Gail’s cookbook is centered around the question: “How can I bring this dish home to my own kitchen?” Her goal is to make tasty recipes using accessible ingredients and smart, simple cooking techniques for successful family meals and easy entertaining.

You can check out Gail’s recipe for Plated on plated.com/menus, which will also be available for delivery for four weeks beginning November 12.  For more about Gail, including the story behind her recipe, visit plated.com/morsel

For more exciting industry updates, be sure to stay up-to-date with AndNowUKnow.  

Plated

Wed. October 18th, 2017 - by Eva Roethler

YAKIMA, WA - Apple harvest is here, and just in time for the Autumn Glory® annual debut at this year’s PMA Fresh Summit. As the highlighted variety for Domex Superfresh Growers®, this apple continues to shine throughout the harvest season.

To highlight Autumn Glory’s culinary usage, Superfresh will have Instagram chef, influencer, and recipe builder Christi Lazar of BizaarLazarr at its PMA Fresh Summit booth to create two dishes: Autumn Glory Apple Pad Thai Salad and Autumn Glory Apple Ham and Cheese Stack.

Catherine Gipe-Stewart, Communications Manager, Domex Superfresh Growers®“Autumn Glory apples are spiralized and represent the ‘noodle base’ with a sweet and savory Pad Thai blend of vegetables and dressing. We wanted to create something 100% produce-based,” said Catherine Gipe-Stewart, Communications Manager, in a recent press release.

The new Pad Thai recipe is a top ten finalist in the PMA Sensory Experience Contest, which will be held today. Superfresh Growers is produce-focused for consumers, as can be seen in its finalist recipe.

Autumn Glory Apple Pad Thai SaladSamples of the Pad Thai recipe will be available at the Fresh Ideas in Action Reception at booth #753 today, October 19th at 4 p.m., where Chef Lazar will be there to discuss the recipe and talk passion with those in attendance. However, if you miss Thursday’s Reception, there will be a sampling of Chef Lazar’s second recipe, the Autumn Glory Apple Ham and Cheese Stack, on Saturday at the Superfresh Growers booth.

The company said that these recipes will come in handy as demand for Autumn Glory apples rises. Harvest begins mid-October, with availability of Autumn Glory apples from November through April. Buyers and consumers should be aware that this variety has been known to sell out quickly.

Mike Preacher, Director of Marketing, Domex Superfresh Growers®“We watched Autumn Glory demand grow dramatically, selling out two months earlier than planned. We are doubling our crop and expect to reach more consumers for a longer period of time,” said Mike Preacher, Director of Marketing, in the same release. 

Word of Autumn Glory’s unique and delicious taste was spread throughout the blogosphere and online portals, ultimately reaching forty-five million consumers. Autumn Glory has kept up with the increased interest and attraction to social media.Autumn Glory Apple Ham and Cheese Stack“We live in an era where everyone wants the next thing to share, whether it is to bring it to the next party, or share on Instagram. Consumers are looking for a new food experience that delivers on flavor and appearance to share, and Autumn Glory does just that,” said Gipe-Stewart.

With smaller than usual sized apples, bulk promotions will be of interest to retailers.

“This will be a great year for bag promotions due to size. Autumn Glory pouch bags are a key part of our marketing program, and we have seen exponential growth in pouch bag sales, especially in the past few years,” said Preacher.

Perhaps bulk sales mean more Pad Thais and unique recipes in our future. If so, AndNowUKnow will be the first to notify you.

Domex Superfresh Growers®

Wed. October 18th, 2017 - by Jordan Okumura-Wright

SALINAS, CA - Capitalizing on fresh food trends and the advent of innovative plant-based alternatives, Taylor Farms announced today the introduction of zucchini and yellow squash vegetable noodles as new foodservice product offerings.

Tanya Mason, Vice President, Marketing and New Product Development, Taylor Farms Foodservice“As we continue to see an increase in consumers transitioning vegetables from the side to the center of their plates, we realized the importance in creating entrée options with veggies in mind,” said Tanya Mason, Vice President, Marketing and New Product Development, Taylor Farms Foodservice, according to a press release. “Spiralized zucchini and yellow squash are wonderful additions to any low-calorie, low sodium, vegan, or gluten-free menus. Our veggie noodles, which can be served hot or cold, are quick to prepare, on-trend, and a healthy alternative to a traditional pasta option that can be high-calorie and high-carbohydrate.”

Available now, Taylor Farms Foodservice customers can use these low-carb, pre-cut vegetable noodles for dishes on their menus. This new line of products gives more options to health-conscious consumers looking for a lighter base for their meals when they eat out.

Zucchini and Yellow Squash Vegetables Noodles

These new spiralized veggie noodles come individually packaged in a 2/3 lb tray format. Taylor Farms’ unique tray technology and Modified Atmosphere Packaging (MAP) allows for national distribution capabilities with a 14-day shelf-life.

Taylor Farms Foodservice was founded in 1994. Today the Foodservice segment serves high quality products to broadline distributors, institutions, quick service restaurants, and casual dining, including but not limited to restaurants, schools, hospitals, and other catering formats. The Taylor Farms Foodservice team said it is passionate about its customers and building relationships to ensure a successful long-term partnership.

Visit the team at PMA Fresh Summit booths #745 and #1045.

Taylor Farms Foodservice

Wed. October 18th, 2017

MONHEIM, BRUSSELS - Bayer will be funding future projects developed by some of the world’s brightest young food security advocates during the 2017 Youth Ag-Summit (https://www.youthagsummit.com/). The three projects will tackle issues related to the United Nations Sustainable Development Goals (SDG) of Gender Equality, Quality Education, and Responsible Consumption and Production.

Last week, 100 young agricultural enthusiasts, aged 18-25 and from 49 different countries, gathered in Brussels, Belgium, for the third edition of the Youth Ag-Summit. Organized by Bayer together with the two Belgian young farmers associations Groene Kring (http://www.groenekring.be/) and Fédération des Jeunes Agriculteurs (http://www.fja.be/), the event provided an opportunity for delegates to work on concrete solutions to one of humanity’s greatest challenges: how to feed a growing world population in a sustainable manner.

At the Youth-Ag Summit, delegates worked across the week in groups of ten to develop their ideas, before pitching to a jury of experts and the audience. The jury and the audience then selected the winners on the basis of criteria such as feasibility, innovativeness and creativity:

  • Third place went to "Imperfect Picks", a group who was assigned to work on SDG 12: Responsible Consumption and Production. These delegates impressed with their cartoon campaign to promote "ugly fruits" to children, and enable a broader cultural shift towards accepting food that appears blemished but is still of good quality. They won EUR 3,000 to further develop and implement their project.
  • Second place went to "Seeds of Change", a group of delegates focusing on SDG 4: Quality Education. They will use their prize of EUR 5,000 to fund a project aimed at promoting agriculture in schools through young agricultural champions, in order to bridge the disconnect between people who consume, and people who produce food.
  • Finally, first place was awarded to the group "AGRIKUA" ("kua" being the Swahili word for "grow"), whose project focuses on promoting Gender Equality (SDG 5) in the agricultural sector. Their plan to create an online professional platform for young Kenyan women seeking opportunities in agriculture impressed the jury and audience alike, and they took home the grand prize of EUR 10,000. On top of this funding, the AGRIKUA delegates will also receive dedicated training and coaching to help make the project a reality. They will also be invited back to Europe to present their project to a relevant industry platform.

Speaking about this year’s crop of winners, Fleur Wilkins, Head of Strategic Messaging and Executive Communications for Crop Science, a division of Bayer, and member of the jury, said: "We were blown away by the level of creativity, intelligence, and diligence shown by each of the delegate groups in the final projects they presented. Bayer is thrilled to be funding three of these for future development, but we are convinced that all of this year’s Youth Ag-Summit delegates will continue to champion and contribute to a more sustainable food system."

As well as working in groups to develop their projects, delegates spent the week hearing from world-renowned speakers and partner organisations, who inspired them to each commit to doing "Three Little Things" in their everyday life to foster greater food security. They also paid a visit to the EU Committee of the Regions, and met with Members of the EU Parliament Tom Vandenkendelaere and Richard Ashworth to discuss agricultural policy. Another highlight of the week was a visit to Hof ten Bosch (https://www.cropscience.bayer.com/en/crop-science/forwardfarming), a Bayer ForwardFarm nestled in the heart of the Belgian countryside.

Visit http://www.youthagsummit.com to meet the delegates and to learn more about the Summit. Follow the latest news on Twitter (https://twitter.com/YouthAgSummit), Facebook (https://www.facebook.com/YouthAgSummit), Instagram (https://www.instagram.com/youthagsummit/) (@youthagsummit) and the Live Event page (http://live.cropscience.bayer.com/Event/Youth-Ag_Summit_2017/board%20_blank).

About the Youth Ag-Summit

The Youth Ag-Summit is a global bi-annual conference designed to inspire and connect the next generation of young leaders in agriculture and related disciplines. In October 2017, 100 young leaders aged 18 to 25 met in Brussels, Belgium, to create an open dialogue on one of the world’s biggest challenges: how to feed a growing population in a sustainable manner. The next edition of the Youth Ag-Summit will be held in Brazil in 2019.

Following previous editions hosted in Canada and Australia, this year’s Summit was the first to be held in a European city. The Youth Ag-Summit is part of Bayer’s Agricultural Education Program (http://www.ag-education.bayer.com/) which aims to raise global awareness about farming and food supplies. This year’s delegates hailed from 49 countries: Argentina, Australia, Bangladesh, Belgium, Bolivia, Botswana, Brazil, Canada, Chile, China, Colombia, Denmark, Ecuador, El Salvador, Estonia, Finland, France, Germany, Guatemala, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, Lithuania, Malaysia, Nepal, Netherlands, New Zealand, Nigeria, Paraguay, Philippines, Poland, Russia, South Africa, Spain, Sri Lanka, Sweden, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Kingdom, USA, Vietnam, and Zimbabwe.

Find out more about Bayer’s Agricultural Education Program at https://www.ag-education.bayer.com/, on Facebook (https://www.facebook.com/BayerAgEdu/) and on Twitter (https://twitter.com/BayerAgEdu) (@BayerAgEdu).

About Groene Kring

Groene Kring (GK) is an association for young farmers in Flanders, Belgium, which counts around 3,500 members. GK brings young farmers together via regular activities and events, organizes entrepreneurship education, and protects the interests of young farmers on a regional, national and international level. For more information, visit: http://www.groenekring.be

About the Fédération des Jeunes Agriculteurs

La Fédération des Jeunes Agriculteurs (FJA) represents young farmers living and working in Wallonia, Belgium. FJA represents the views of 2,800 members, advocating on their behalf at a national and European level. As an official education provider within the agriculatural sector, they also organize training courses. For more information, visit: http://www.fja.be

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to http://www.bayer.com.

Bayer

Wed. October 18th, 2017 - by Jessica Donnel

MINNEAPOLIS & POMPANO BEACH, FL - In tandem with its Q2 2018 financial report, SuperValu has announced it will acquire wholesaler Associated Grocers of Florida, Inc. in a $180 million transaction, in what looks to be a wholesale-focused strategic push by the company.

Mark Gross, President & CEO, SuperValu"Associated Grocers represents a great opportunity for us to further expand our wholesale business into another important region," said Mark Gross, SuperValu’s President and Chief Executive Officer. "We believe SuperValu is uniquely positioned to be the supplier of choice across the grocery industry and this acquisition is another example of how we're delivering on our growth strategy."

According to a press release, this transaction is one that will expand SuperValu’s operations into new territory in Florida, and will help bolster the diversity of its customer base in South Florida, the Caribbean, and other international markets. As part of the deal, SuperValu says it has reached a long-term supply agreement with Associated Grocers' largest customer that will go into effect upon the closing of the transaction. During Associated Grocers' last fiscal year, which ended on July 29, 2017, revenues were approximately $650 million, as estimated by SuperValu.

Christopher Miller, President, Associated Grocers of Florida, Inc."I'm very excited about this announcement," said Associated Grocers' President Christopher Miller. "Being a part of SuperValu will provide us with access to resources, products, services, and overall capabilities that are essential to helping us continue to provide top-notch support to our customers. SuperValu and Associated Grocers share a common dedication and commitment to the independent retailer, and together, we'll be in a great position to provide opportunities, innovation, and increased value to our customers, both domestically and in foreign markets."

The transaction, which was approved by each company's board of directors, is currently expected to close by the end of calendar year 2017, subject to approval by Associated Grocers' shareholders and other customary closing conditions.

Associated Grocers of Florida, Inc.Truck

The acquisition was announced alongside SuperValu’s Q2 2018 financial report, which saw the company wholesale net sales increase by over $1 billion, or 58%, over last year’s second quarter. SuperValu has made several efforts to polish its wholesale business, now its most profitable, including spinning off and selling its Save-A-Lot business, as well as acquiring Unified Grocers in early April of this year. As we reported previously, this increased focus on wholesale has translated to much success on the company’s part, boosting SuperValu stock by nearly 10 percent over the summer.

“We continue to make tremendous strides in driving our strategy, evidenced by another quarter of strong growth from our core Wholesale business which now represents over seventy percent of net sales,” said Gross. “Additionally, our results now include the benefit of Unified Grocers, where I'm pleased that the transition is going well. We have a lot to be excited about as we turn our focus toward the back half of our fiscal year.”

A SuperValu Warehouse

Other highlight’s from SuperValu’s Q2 2018 financial report are as follows:

  • Consolidated net sales increased by $995 million, or 35%, over last year’s second quarter
  • Second quarter net loss from continuing operations of $25 million; Adjusted EBITDA of $111 million
  • Second quarter net sales were $3.80 billion compared to $2.81 billion last year, an increase of $995 million or 35 percent
  • Gross profit for the second quarter was $428 million, or 11.3 percent of net sales
  • For fiscal 2018, Supervalu currently expects net earnings from continuing operations to be in the range of $31 million to $50 million

As SuperValu looks to carve out its niche in the U.S. wholesale market, AndNowUKnow will continue to keep our fingers on the pulse.

SuperValu

Wed. October 18th, 2017 - by Melissa De Leon Chavez

LOS ANGELES, CA - Pacific Trellis Fruit and Brazilian table grape grower Labrunier have officially entered a strategic partnership after a few years of continued investment.

Josh Leichter, General Manager, Pacific Trellis Fruit/Dulcinea Farms“We have been investing in this relationship with Labrunier over the past three years,” explained Josh Leichter, General Manager. “We are excited to offer our customers an early import option with exclusive new varieties. Labrunier’s focus on innovation is a natural fit for Pacific Trellis Fruit.”

With over 900 hectares in production, Bahia-based Labrunier is one of the largest table grape producers in Brazil, according to a press release, and has one of the world’s largest areas for growing and testing new table grape varieties selected for flavor, crop yield, and adversity to disease.

With an entire production internationally certified by Rainforest Alliance, new varieties include:

  • Francis
  • Sweet Mayabelle
  • Candy Snaps
  • Timco
  • Sweet Celebration
  • Sugar Crisp
  • Sweet Globe

“We are particularly excited about the Francis grape, developed by Embrapa–the Brazilian Ag Research Corporation–which is a black seedless grape with a Muscat flavor and hints of raspberry and mango,” said Leichter. “We are also hopeful to receive limited volumes of the Cotton Candy variety which has seen huge demand here in the U.S. market.”

Labrunier Francis Grapes

Pacific Trellis said that the program from Brazil provides North American retailers the opportunity to continue offering new variety grapes to consumers as the California crop winds down.

“Fazendas Labrunier and Pacific Trellis Fruit have teamed up to provide the premium and new grape varieties with strong early season import volume,” said Aryan Schut, Commercial Manager. “This partnership promotes each company in new markets, supporting their growth in the business. We pay close attention in every detail during the production process to guarantee that the grapes will arrive at the consumer’s house always fresh and sweet.”

The partners anticipate a good supply of the premium-quality grapes from when they begin to arrive at the end of this month throughout the holiday selling season. To reach out, connect with [email protected].

Pacific Trellis Fruit/Dulcinea

Wed. October 18th, 2017

BANCROFT, WI — What’s new in the fresh potato category? From RPE, Inc.—category leader and grower/shipper of year-round potatoes and onions—a new potato item, a unique approach for commodity product and fresh innovations that add value for both consumers and retailers alike.

New featured item— SteamPak Mini™, for the health conscious and on-the-go consumer, is a single-serve package of fresh potatoes. Microwaving in four minutes for a great snack or side dish, SteamPak Mini has no additives and addresses a trend toward smaller pack sizes and a desire from consumers to reduce food waste.

Unique approach for commodity product—Old Oak Farms® Party Potatoes, offered exclusively by RPE, are fingerling potatoes reimagined with precise size specifications. Whether roasted, grilled skewered or paired with a favorite dipping sauce, Party Potatoes are an unexpected crowd pleaser. Now available for retailers seeking in-and-out items to boost category sales, a value-added marketing is in place for themed events including tailgating, holidays and the Super Bowl.

Innovations — Tasteful Selections™ Take & Shake™ single serve cups, a 2016 PMA Impact Award Semifinalist, is new and improved in response to consumer demand. Black Pepper, Rosemary & Thyme and Cheddar Cheese flavors are now gluten-free. Coming soon, a new flavor: Sea Salt & Cracked Pepper.

RPE will also highlight Tasteful Selections Steam & Savor™ steamable bags featuring Organic Mini Sweet Potatoes, and White Russet® brand potatoes.

While RPE will feature commodity and bite-sized potato innovations in the New Product Showcase this year, Chef Joey Elenterio will prepare and distribute delectable potato recipes using Old Oak Farms fingerling Party Potatoes and Tasteful Selections Sunrise Medley bite-sized potatoes.

Chef Joey Elenterio received a Michelin star during his tenure as executive chef at Chez TJ in Mountain View, California, and most recently founded French Fries and Caviar Culinary and Beverage Consulting. He has also been honored in Zagat’s 30 under 30 and with the San Francisco Chronicle’s Rising Star Chef award.

Discover more about Tasteful Selections and all of RPE’s product lines on Saturday, October 21 and Sunday, October 22, at booth number 4669.

About Tasteful Selections

Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.

About RPE

RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.

RPE

Wed. October 18th, 2017 - by Kayla Webb

NEW ORLEANS, LA - Sunkist is celebrating 125 years of citrus production at this year’s PMA Fresh Summit Convention and Expoa remarkable feat the cooperative attributes to the relationships it has built with those in the produce industry.

To capitalize on this milestone, Sunkist will have a limited release of a “Year of the Dog” 10-pound carton of California-grown Navel oranges on display at this year’s Summit for retailers envision for sale in stores in 2018.

Joan Wickham, Director of Communications, Sunkist Sunkist’s achievement accompanies high demands for citrus products. “This milestone season begins as citrus demand soars. Sunkist offers customers the trusted quality, service and marketing support to continue building demand and sales for the category–We Are Citrus™,” said Director of Communications, Joan Wickham, in a recent press release.

Sunkist Growers' Mandarins

Further, celebrations continue with the cooperative’s trade to Sunkist Delite™ mandarins in early November. With mandarin production doubling this year for the cooperative, Sunkist is offering a new consumer-focused approach to kick off the citrus season.

Julie DeWolf, Director of Retail Marketing, SunkistTo ensure consumers walk away from stores understanding all of its citrus products, Sunkist offers educational material for retailers. “We offer a wide array of retail marketing materials to help retailers inspire consumers to try citrus varieties that they may not have tried before. Highly visual materials and programs that highlight flavor, usage, nutrition and recipe ideas engage consumers in-store and encourage them to explore the citrus category,” said Director of Retail Marketing, Julie DeWolf, in the release.

Sunkist Oranges

There will be marketing materials available at the Sunkist booth, as well as a virtual reality experience, where the cooperative hopes to educate retailers on how to maximize marketing for its primarily California-grown citrus products.

If you’re around at the Summit and are looking for more information on Sunkist’s 125th anniversary and its celebratory goods, visit booth #2217. You can also find information at www.sunkist.com.

Sunkist

Wed. October 18th, 2017 - by Eva Roethler

COLIMA, MEXICO - Seeking to strengthen the category, Super Starr International is bringing it’s safe, flavorful papaya varieties to PMA Fresh Summit. As a first-time exhibitor, Super Starr International is excited to bring a little piece of its tropical fruit heaven to New Orleans.

“We’re very fortunate to have maintained a healthy supply of safe papayas this season which can be accredited to our nutrient-rich volcanic soil in Colima,” said Lance Peterson, third generation farmer in Mexico and the U.S. and President at Super Starr International. “Now, we look forward to working with our retail partners to continue to strengthen category sales for this nutritious fruit.”

Super Starr Papayas to debut at PMA Fresh Summit

Papaya, often overlooked in fruit selection, is ranked as one of the most nutritious fruits by the Center for Science in the Public Interest because of its high content of vitamins and minerals, according to a press release. The fruit is traditionally served plain or cubed in fruit salads, and as of late, it has become popular to top the fruit with Tajin seasoning. Super Starr will tap into this trend at Fresh Summit by sampling fresh papaya with Tajin seasoning in the booth.

Focused on providing high-quality fruit to the marketplace, Super Starr’s papayas remain untouched from the salmonella outbreak linked to other Maradol papaya varieties earlier this year. Super Starr is able to provide secure supplies to retailers looking to stock their shelves with the sweet fruit. The brand has a steady supply of both Maradol and signature Royal Star papaya variety and looks forward to getting in front of consumers to encourage consumption after the outbreak.

Super Starr grows, packs, and sells its own product, to include Royal Star papaya variety, Maradol papaya, and Super Starr honeydew melon throughout the year. The brand will be sampling fresh papaya at PMA Fresh Summit in booth #3620.

For information or to schedule a meeting, please contact Lance Peterson at [email protected].  

Super Starr International

 

Wed. October 18th, 2017 - by Robert Schaulis

PHARR, TX – As 2017 PMA Fresh Summit fast approaches, buyers and suppliers alike are turning their focus to new offerings, new packaging, and new and innovative ways to serve their customers. One such company is London Fruit; a premier provider of limes, avocados, and mangos from Mexico is taking to Fresh Summit with some trade secrets in tow.

I recently had the opportunity to pry Project Manager Kalani Jaime and Cindy Swanberg Schwing, Sr. Marketing / Business Development, for information.

Kalani Jaime, Project Manager, London Fruit“Presently, we do 1-lb and 2-lb bag limes, and we also do some multi-size count mesh bags for avocados, and this year we’re going to introduce a little something else. I’m not going to tell you what it is,” Kalani jokes. “I don’t want to let the cat out of the bag—we’re not telling our secrets just yet—but we want people to be aware, to come by and see us, and we want to show our new offerings to our customers, our prospects, and our friends.”

Try as I might, this cagey produce veteran would not give up the goods. So, I changed my tack, and asked what London Fruit’s focus will be at PMA Fresh Summit.

London Fruit

“One of the things we want to emphasize at this year’s PMA is our packaging—our value-added packaging and custom packaging. If we have customers that require or ask about different setups—clamshells or bags or specialty boxes, for example—we have that ability, and that is something that we’re going to be showcasing this year at PMA,” Kalani says.

London Fruit is seeking to provide even more options to its customers and offer retail solutions to meet any number of needs, Kalani and Cindy tell me. As a company that has always been on the cutting edge, providing its customers with whatever they need, London Fruit isn’t afraid of adapting and taking on new challenges and stepping outside the company’s comfort zone.

Cindy Swanberg Schwing, Sr. Marketing/Business Development, London Fruit“We’re fearless,” Cindy tells me. “In keeping with the theme of PMA’s convention, ‘Let’s Grow Together,’ we wanted to jump on board with that and emphasize how we want to grow with our customers in the same way. I think that as things change with trends and preferences in the trade, it’s nice that we’re a smaller company that is nimble and able to accommodate our customers with options like custom packaging.”

London Fruit

With year-round supplies of limes and avocados, the former from Veracruz and Oaxaca and the latter from Michoacán, and mangos available in season from up and down the coast of Mexico, London Fruit is primed to meet demand for premium-quality value-added fruit.

Jerry Garcia, Sr., Vice President and Sales Manager, London FruitThe company encourages industry members to stop by and visit the team at booth #1753 at this years PMA Fresh Summit. The team will include Jerry Garcia Sr., VP and Sales Manager, who coined the phrase “at London we do things right.” The company certainly guards its secrets well, so stop by and see what’s new.

For more on all things produce, stay tuned to AndNowUKnow.

London Fruit