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And Now U Know - Fresh Produce Industry News

morning EDITION — 12/17/2025

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Tue. December 16th, 2025 - by ANUK Staff

PLANT CITY, FL - International grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, Wish Farms, is pleased to announce that Chuck Hollenkamp, Director of Strawberry Grower Relations, has been honored with the Florida Strawberry Growers Association’s Lifetime Achievement Award at their annual gala. This prestigious recognition celebrates Hollenkamp’s four decades of leadership and dedication to the Florida strawberry industry.

Gary Wishnatzki, Owner, Wish Farms

“Chuck’s ability to build lasting relationships and his steady leadership have been instrumental to our success,” said Gary Wishnatzki, Owner of Wish Farms, in the recent release. “Throughout our long partnership, he brought balance and insight to every decision. This lifetime achievement award is a well-deserved recognition of his impact on our company and the industry.”

Hollenkamp began his career with Wish Farms in 1985 as the vegetable packing house manager in Webster, Florida.

International grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, Wish Farms, is pleased to announce that Chuck Hollenkamp, Director of Strawberry Grower Relations, has been honored with the Florida Strawberry Growers Association’s Lifetime Achievement Award at their annual gala

After four years, he transitioned to Plant City, where he was promoted to Sales Manager in 1989, a role he held for 25 years. In 2005, he advanced to Executive Vice President of Fresh Sales, and in 2016, he assumed his current position as Director of Strawberry Grower Relations. Under his guidance, Wish Farms’ strawberry acreage grew from 1,100 acres to 2,300 acres, strengthening partnerships with growers and ensuring consistent quality for customers.

Chuck Hollenkamp, Director of Strawberry Grower Relations, Wish Farms

Reflecting on his career, Hollenkamp shared: “Forty years is a long time, but it goes by quickly when you’re working with people you like. Wish Farms gave me opportunities, friendships, and lots of memorable stories along the way. I have a lot of respect for Gary Wishnatzki. When I was working late, he was right there with me. His passion and dedication for this business has always been infectious. I am proud to have worked for him and honored to pass the torch on to the next generation of leaders at the company.”

Hollenkamp will continue to serve Wish Farms through 2026, maintaining strong relationships with Florida strawberry growers and supporting the company’s growth.