SALINAS, CA - Brussels sprouts are in season and taking over shoppers' baskets! Capitalizing on this opportunity is Ippolito International, after it announced a new product line for the fresh-cut vegetables category, Queen Victoria Brussels Bites™ Kits.
“We are excited to expand our Brussels sprouts offerings,” said Dan Canales, Senior Vice President of Sales, Marketing, and Processing. “The growth in Brussels sprouts has been rapid, and our position as the leading Brussels sprout grower and processor has given us unique insights to what the consumer wants. Flavor and convenience are always at the top of the list, and Brussels Bites deliver both. We will sample these at this week’s IFPA Global Show in Atlanta, and we look forward to seeing you at booth 3761.”
The proprietary Brussels sprouts cut is bite-sized, making it easier to cook Brussels Bites on the stove-top in about 10 minutes, a press release shared. Brussels Bites Kits include flavorful seasonings and toppings that the consumer adds to the Brussels sprouts before cooking, as well as easy to follow sauté and roasting instructions on the packaging.
The four flavors launching in January 2025 include Barbecue Cheddar, Garlic Parmesan, Mediterranean Feta, and Asian Chili.
“The opportunity with Brussels sprouts is that consumers enjoy them at restaurants and want to replicate that flavor and texture at home,” added Lara Grossman, Director of Marketing. “This led us to perceive a gap in the retail market for an easier-to-cook, fresh-cut Brussels sprout, packaged with seasonings and toppings.”
Brussels sprouts have been a rapidly growing segment within the fresh vegetables market, with significant growth occurring in the foodservice arena as Brussels sprouts continue to increasingly appear on the menu.
Stop by booth 3761 to experience these tasty little Brussels sprouts and meet the team!
