The Bloom

A.V. Thomas Produce Earns Equitable Food Initiative Certification, Advancing Commitment to Transparency, Food Safety, and Worker Well-Being; Brian Escobar and Jason VanDusen Comment

Fresh Pro Announces “Honey Watermelons” Brand Refresh and New Mascot; Josh Williams Comments

Zespri™ Launches RubyRed™ Kiwifruit Nationwide With Limited Time Only Availability; Darren LaMothe and Bianca Fiedler Detail

Oppy Showcases Lineup of Canadian-Grown Offerings and Breakthrough Strawberry Project at CPMA; Steve Young and Kevin Batt Discuss

The Winn-Dixie Company Celebrates Earth Day by Advancing Sustainable Innovation and Local Impact; Anthony Hucker Comments

Ippolito Fruit & Produce Ltd. Implements Clean Works’ Waterless Food Safety Technology to Transform Operational Efficiency and Reduce Risk; Steve Dimen, George Anastasopoulos, and More Comment

ALC names General Managers to the Cincinnati and Salt Lake City Offices; Matt Gronostaj and Tim Bryner Comment

Charlie’s Produce Announces Plans for New Spokane Facility; Oliver Evans and Bo Bos Comment

Stemilt Chinchiolo California Achieves Net-Zero Energy Usage With Completion of Major Solar Project; Erick Stonebarger Comments

Pure Flavor® Recognized at International 2025 SHOP! Design Awards for Communication Design Excellence; Julia Weber Comments

One of Dole’s Most Iconic Recipes Gets a Fresh, Protein-forward Makeover for Dual 2026 Pineapple Celebrations; Melanie Marcus Comments

The Fresh Market Introduces Enhanced Loyalty Program, Updated App; Emily Turner Comments

T&G’s Premium ENVY™ Apple Becomes New Zealand’s First Billion-Dollar Apple Brand

DMB Packing Expands Sales Expertise with Gulf Sierra Marketing; Jeff Dolan Comments

Lange Companies' Nikki Keene Details 2026 Viva Fresh Showcase

Side Delights® Helps Retailers Capture the Baked Potato Comeback with Bakeables®; Kathleen Triou Comments

Fresh Farms' Roberto Hernandez Details Expanding Table Grape Portfolio, Volume Growth, and More Ahead of 2026 Viva Fresh Expo

Fresh Gourmet Launches Bacon Pieces in the Produce Aisle—With a Steamy Assist from Bachelor Nation’s Aaron Clancy; Krista Locke Comments

Mitch McAlister Shares How Businesses Can Take Advantage of Agentic AI

CMI Orchards Expands American Dream® Program in Honor of America’s 250th Anniversary; Bob Mast Details

FineField Delivers Mechanical Blueberry Harvesting Capabilities with HARVY500; Selynn Vong and Marcel Beelen Comment

QDC Fresh, Inc. Launches “Street Corn Sides” — A Bold New Line of Value-Added Corn Kits Designed to Elevate Packaged Sweet Corn with On-Trend Flavors

GEM-Pack Berries Celebrates a Full Team of First-Time Attendees to WFPC; Michelle Deleissigues Discusses

Wish Farms' Joel Whitehead and Nick Wishnatzki Discuss Tight Blueberry Market in Lead-Up to May