LOS ANGELES, CA - Increased volume, sales-driving strategies, and more were revealed as we recently explored what's new from Giumarra Companies with Megan Gorgisheli, the producer's Vice President of Marketing Administration and Brand. Our latest exclusive video with the company unveiled opportunities across the avocado and blueberry sectors.

"We are highlighting our organic avocados and blueberries—for avocados, specifically bags," Megan shared. "We encourage retailers to display both bagged and bulk avocados, conventional and organic. The combination leads to the maximum amount of sales in the category, and we offer racks that you can display in the department or as a secondary display."

Boosting its strength in the organics arena, Giumarra Companies recently increased its organic volume out of both California and Mexico, delivering more supply to customers to help meet strong demand.

As Megan goes on to share, one key element of a retailer's organic sales strategy is consumer education.

"For your organics consumer, education and merchandising is going to be key," Megan advises. "You want to make sure that on your signage and your packaging, it's highly visible, because they'll be coming in-store to seek that out."

Hear more from Megan in our exclusive video featured above!

And stay tuned as ANUK continues to bring you more supply-side updates like this one.

YUMA, AZ - After playing an integral role on the Bard Valley Natural Delights® marketing team for the past six years, David Baxter is stepping into another crucial position. The date category expert has been promoted to Vice President of Sales and Marketing thanks to his exceptional leadership and vision for growth.

“One of my proudest achievements has been assembling a sales and marketing team that collaborates seamlessly to achieve our shared goals,” commented Baxter. “We’ve got a lot of exciting opportunities ahead of us as a brand, and I’m really looking forward to what our team will be able to do to serve our company’s mission heading into our new crop next year.”

Baxter joined Natural Delights as Product Manager, a role in which he focused on innovation and maintaining high product standards. As a press release explained, his dedication and expertise quickly propelled him to the role of Director of Marketing and Business Development, where he focused on developing and executing marketing strategies while driving business growth.

In his new role as VP of Sales and Marketing, Baxter will oversee the marketing and sales strategy for the brand. He will use his expertise to support the grower community in maximizing the value of their crops, provide retail partners with best-in-class sales and marketing programs, and drive consumer demand by making dates fun and accessible.

“David brings collaborative leadership to our sales and marketing team and has created a dynamic team internally that has helped drive demand for the brand and category,” shared Hector Altamira, Chief Executive Officer of Natural Delights. “We’re very lucky to have him on the team, and are glad to see him stepping into this elevated role.”

Congratulations to David Baxter on this exciting promotion!

KINGSBURG, CA - With a high-quality portfolio of peaches, plums, and nectarines, SGS (Scattaglia Growers & Shippers) is a key player in the organic stonefruit space. A recent conversation with the company's Kira Navison unveiled how the provider's organic portfolio is supported by a food safety-focused partnership.

"We offer organic peaches, plums, and nectarines, and something exciting that we have going on now is [that] we are the only company in the United States that has the clean record technology for organic stonefruit," Kira told me, referencing SGS' partnership with CleanWorks.

This cutting-edge alliance gives the stonefruit supplier a leg up when it comes to food safety.

"We decided to implement CleanWorks because it's the most effective solution in eliminating pathogens such as Listeria, E.coli, salmonella, and more," she added.

Find out more in our exclusive video above!

Stay tuned for more exclusive videos from ANUK.