LOS ANGELES, CA - Wonderful® Pistachios is bringing even more star power to its growing sports marketing lineup, signing seven of the country’s most exciting young athletes to its first-ever multi-athlete NIL program, the Don’t Hold Back All-Stars. Spanning six sports and schools representing all four Power Four conferences, the new roster brings together athletes who are already among the best in their respective sports, poised for professional careers and competing on the world’s biggest stages.

Beginning this fall and continuing throughout the 2026–27 college sports season, the Don’t Hold Back All-Stars will star in a series of social-first content showcasing how Wonderful Pistachios helps them get game day ready. With seven athletes, six sports and a content slate spanning fall, winter and spring seasons, Wonderful Pistachios is breaking new ground in a territory traditionally dominated by apparel, technology, beverages and conventional snack foods.

“The Don’t Hold Back All-Stars are incredible competitors with dynamic personalities, and each one embodies what our brand is about: going after what you want without holding back,” said Diana Salsa, vice president of marketing at Wonderful Pistachios, in the recent release. “We’re giving them a platform to show fans their talent, their individuality and, of course, how healthy snacking with Wonderful Pistachios gets them ready for game day and every day in between.”

Developed by the Wonderful Agency, the campaign pairs each athlete with a unique creative concept built around their sport, personality and skills, while positioning Wonderful Pistachios as a tasty, protein-powered snack with six grams of protein per serving for athletes and fans alike.

Meet the Don’t Hold Back All-Stars

Together, the seven athletes give Wonderful Pistachios a presence across football, men’s and women’s basketball, track and field, women’s soccer, softball and women’s volleyball, with representation from the Big Ten, Big 12, SEC and ACC.

• Quincy Wilson – Track & Field, University of Maryland | Runner. Arriving on campus as the under-18 world record holder in both the indoor and outdoor 400-meter sprints, the three-time Maryland Gatorade Player of the Year is a 400-meter phenom who has already won an Olympic gold medal at the 2024 Paris Games.
• Jazzy Davidson – Women’s Basketball, University of Southern California | Guard. After a breakout freshman campaign at the University of Southern California (USC), Davidson enters her sophomore season as one of the brightest young stars in women’s basketball. The 6-foot-1 guard earned National Freshman of the Year honors and All-Big Ten recognition after leading the Trojans in points, rebounds, assists, steals, and blocks per game.
• Deron Rippey Jr. – Men’s Basketball, Duke | Guard. One of the top young guards in college basketball, Rippey arrives at Duke as a highly touted freshman ready to make his mark. A 6-foot-3 freshman with the athleticism and skill to make an immediate impression, Rippey joins the Blue Devils for the 2026–27 season and gives the Don’t Hold Back All-Stars another rising basketball talent.
• Deus Stanislaus – Women’s Soccer, University of North Carolina | Midfielder. Stanislaus begins her freshman season at North Carolina, joining one of the most storied programs in women’s college soccer. She is also a member of the U.S. Under-17 Women’s National Team. The midfielder brings her global game to the Don’t Hold Back All-Stars roster and represents the next generation of talent looking to make its mark in Chapel Hill.
• Julian “JuJu” Lewis – Football, University of Colorado | Quarterback. One of the most highly touted quarterback prospects from the Class of 2025, Lewis threw for 589 yards and four touchdowns without an interception last season, offering Buffaloes fans an early look at the talent that made “JuJu” one of the most talked-about recruits in college football.
• Taylor Shumaker – Softball, University of Florida | Outfielder. Shumaker has wasted little time becoming one of college softball’s premier players. The Florida outfielder followed a National Freshman of the Year campaign with her second All-American season in 2026, earning First Team All-SEC honors and establishing herself as one of the sport’s most competitive young stars who doesn’t hold back.
• London Wijay – Women’s Volleyball, USC | Outside Hitter. An outside hitter from Southern California, Wijay brings power at the net as the Trojans’ leading scorer and hometown pride to USC and the Don’t Hold Back All-Stars. The redshirt junior adds women’s volleyball to a roster intentionally built to reach fans across some of the fastest-growing and most culturally relevant sports in college athletics.

The launch of the Don’t Hold Back All-Stars serves as the latest evolution of Wonderful Pistachios’ The Don’t Hold Back Snack® campaign, which debuted in 2025 and encourages consumers to embrace bold flavor, better-for-you snacking and a more confident approach to everyday life. Just as these athletes don’t hold back in pursuit of greatness, Wonderful Pistachios invites fans to not hold back when it comes to choosing a snack that’s both satisfying and nutritious. Whether preparing for game day, the workday, or any challenge in between, Wonderful Pistachios delivers the protein, flavor, and crunch to help consumers bring their best every day.

For more information about Wonderful Pistachios, visit wonderfulpistachios.com or follow @wonderfulpistachios on Instagram, TikTok, and Facebook.

SALINAS, CA - An exciting company milestone, a brand-new innovation, and a refreshed booth experience are just a few things attendees can expect from D’Arrigo California and its Andy Boy brand at this year’s Global Produce & Floral Summit! The company is bringing its full line of Andy Boy fresh produce to the show, placing a special focus on its newest innovation: Baby Romaine Hearts.

“We have a lot to look forward to as we approach an important company milestone in 2027: 100 years of the Andy Boy label! For nearly a century, the Andy Boy brand has been built on a commitment to quality, consistency, and trust. It’s an exciting time to celebrate and honor the history and relationships that have shaped our brand, while continuing to look toward the future,” says Morgan Tinari, Director of Marketing. “We look forward to sharing more about our centennial celebration and welcoming everyone to our new booth, #2479, at the Global Produce & Floral Show.”

Alongside its new Baby Romaine Hearts, D’Arrigo California will also be debuting a new and improved booth experience, establishing a fresh space to showcase its products and the Andy Boy brand.

“One of D’Arrigo California’s greatest strengths is our ability to evolve while staying true to the foundation of our business,” Morgan tells me. “As a vertically integrated grower, packer, and shipper, we have over 100 years of experience in fresh produce and are involved throughout the entire process—from seed development, growing, and harvesting through packing, cooling, and shipping. That experience, paired with a focus on innovation, automation, sustainability and continued investment in our products and operations, allows us to continue advancing while maintaining the quality and consistency our customers have come to expect from the Andy Boy brand.”

From advancements in automated production and harvesting equipment to data-driven decision-making, innovation has become an integral part of how produce is grown and brought to the marketplace. Recognizing this, the company is able to keep pace with quickly evolving consumer and retail demands.

“The fresh produce industry is always evolving, and companies are challenged to deliver greater value to the consumer while simultaneously becoming more efficient throughout the supply chain,” Morgan adds. “Changing consumer expectations, economic pressures, and advances in technology continue to drive the industry to innovate and find new solutions. Value has become increasingly important, with consumers looking not only at price, but at the overall value a product delivers through quality, freshness, and shelf-life.”

An increased focus on nutrition is also priming the produce department for growth.

“We’re also seeing a greater interest in health and nutrition, as shoppers become more intentional about the foods they eat, how they are grown, and where they come from,” Morgan explains. “Fresh produce is naturally well positioned in this movement, creating an opportunity for our industry to educate consumers not only about the nutritional benefits of fruits and vegetables and ways to incorporate them into their diets, but also about where their food comes from.”

As part of D’Arrigo California’s consumer education efforts, the supplier has made it a priority to give consumers a behind-the-scenes look at how produce is grown, harvested, packed, and shipped from its fields to the marketplace. Through the @andyboyproduce Instagram and Facebook accounts, the company regularly shares content directly from its fields and facilities, helping consumers better understand the people, processes, and care behind the produce they purchase.

There’s more to learn about this nearly 100-year-old brand, so be sure to stop by booth #2479 at the Global Produce & Floral Show!

SANTA MARIA, CA - Bonipak Produce shares its Simply Fresh Commitment, a company-wide operating standard for measuring, tracking and reporting freshness from harvest through customer delivery. Bonipak will share more about the commitment at the International Fresh Produce Association (IFPA) Global Produce & Floral Show, October 15 and 16 in Orlando, at Booth 2850.

Freshness is expected in produce, but delivering it consistently requires coordination at every step. Bonipak tracks product movement from harvest through customer delivery, using that data to monitor performance, guide operational decisions, and strengthen accountability across its operations.

Bonipak has shipped 80% of the conventional product supplied to participating customers within one day of harvest. This strong result demonstrates Bonipak’s ability to move product quickly from the field through its operations and establishes a clear benchmark for maintaining strong performance and driving continued improvement.

Bonipak uses freshness scorecards to regularly review performance, including metrics such as average product age at delivery. Ongoing reviews help keep teams accountable, identify opportunities for improvement and support informed conversations with customers about freshness.

“Customers hear a lot about freshness, but they need something they can see and measure,” said Stan Otremba, Executive Vice President of Sales and Marketing at Bonipak Produce, in the recent release. “The Simply Fresh Commitment gives customers greater transparency into our performance and creates a consistent way to have informed conversations about the freshness priorities that matter to their programs.”

Bonipak supports the commitment through connected operations spanning farming, harvesting, cooling, processing, sales and distribution. Coordination across these functions gives Bonipak greater control over the timing decisions that influence freshness and helps teams identify opportunities to move products more efficiently from the field to the customer.

“This commitment creates accountability across our organization,” said Scott Cruciger, Chief Executive Officer of Bonipak Produce. “We are using the information we already track to understand our performance; communicate it clearly and continually improve the way we serve our customers.”

Customers can visit Bonipak at IFPA Booth 2850 or learn more about the Simply Fresh Commitment at bonipak.com/fresh.