SALINAS, CA - A technology alliance promises to bring the power of data and artificial intelligence (AI) to the produce industry. ThroughPut.AI and Inteligistics recently announced a partnership to do precisely that!

“Our partnership with ThroughPut.AI will empower members of the agricultural industry to leverage data for timely, intelligent decision-making resulting from unparalleled visibility at each leg of the supply chain and accompanying analytics required to make better decisions,” remarked Rao Mandava, Chief Executive Officer and Chairman, Inteligistics. “We are in a new era that can provide never-seen-before capabilities to address problems of the past and fortify ourselves from problems in the future. With our combined capabilities, our customers will immediately see the benefits of how we can usher them into this new era.”

According to a press release, this new alliance will enable growers, suppliers, carriers, distributors, and retailers to significantly improve the speed, accuracy, and efficiency of their supply and cold chain operations.

Both companies noted their ability to address inefficiencies in areas ranging from harvest and pre-cooling, packing and shipping, in-transit visibility, temperature monitoring, route optimization, dwell time, shipment unloading and storage, mis-picked product, and resulting inventory inaccuracies.

As each of these inefficiencies can negatively impact profit margins, they are of paramount importance to your operations.

“We’re delighted to partner with Inteligistics as we look to expand our capabilities for our clients in the critical Food and Agriculture industry. Food and AG supply chain networks cater to long-suffering perishable goods with siloed data systems and dated supply chain operations due to the inherent challenges of short shelf-life and large fluctuations in demand. Their older siloed legacy solutions of yesteryear don’t address today’s complex and volatile supply chain challenges. By partnering with Inteligistics, we can stitch together and optimize the huge amounts of existing disparate data with Industrial-grade AI for better results,” added Seth Page, Chief Operating Officer and Head of Strategic Partnerships of ThroughPut.

Keep reading ANUK for the latest news within the tech sector.

WATSONVILLE, CA - Summertime blockbusters usually mean superhero movies, but this blockbuster hit is none other than a produce mashup. A collaborative partnership between California Giant Berry Farms and two other associations is about to put some serious heat into snacking.

"This summer, we're excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that goes beyond traditional advertising," said Kyla Oberman, Director of Marketing, California Giant Berry Farms. "By engaging consumers on social media and offering exciting giveaways, we're aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors."

According to a press release, these partnerships highlight the versatility and complementary nature of California Giant berries, California avocados, and California walnuts, creating a powerhouse of nutrients for optimal health in every bite.

“Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we're making it easier for customers to enjoy the bounty of the season,” added Oberman. 

The Summer Snacking Duos sweepstakes will begin with the California Avocado Commission partnership, which begins today and runs through June 19, 2024. The next sweepstakes will feature the California Walnut Commission partnership, running from June 20—June 23, 2024.

We’ll be here to report on the latest news throughout the industry, so stay tuned!

WASHINGTON - We love seeing hard-working farmers gain well-deserved recognition, and that’s exactly what Equitable Food Initiative (EFI) has gifted us with as it unveils the winner of its inaugural Grow the Good Farmworker of the Year Award. FirstFruits Farms’ Maria de Sagrario Iglesias has been honored with the first-ever distinction.

“We cannot overstate the significance of farmworkers to our food system. Their dedication and hard work are the foundation upon which the entire agriculture industry stands,” said LeAnne Ruzzamenti, Director of Marketing Communications for EFI. “This award is a step toward giving them the recognition and appreciation for the essential role they play.”

The program aims to recognize farmers for their invaluable contributions to the fresh produce industry, applauding them for their diligence, motivation, influence, eagerness to share knowledge, willingness to learn, positive attitude, resilience, and dedication to supporting others’ growth.

Iglesias was chosen as one of five finalists among more than 40 nominations. She has dedicated her 35 years in ag to working with FirstFruits Farms, working in various roles from planting and nursery to pruning and packing. As a press release stated, her extensive experience has provided her with the opportunity to train many of her coworkers, who report that she is known for her willingness to lead and share insights. Iglesias’ nomination also highlighted her kindness, thoughtfulness, and natural leadership, along with her dedication to her work and her commitment to leading by example.

This award is presented in partnership with The Packer. Other finalists of the program include Andres Aguilar of Stemilt Growers, Crisanta Morales of Wholesum Family Farms, Eduardo Avina of Misionero, and José Luis Segura of Mastronardi Produce®.

To read more, click here.

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WENATCHEE, WA - We are closing in on the final leg in the race to the Fourth of July, and you don’t want to miss the opportunities CMI Orchards has in store. Ready to help its retail partners supercharge their summer sales, the supplier is fueling success for the cherry and apple categories.

“CMI’s American Dream® program offers a dynamic in-store merchandising opportunity, allowing retailers to give back to military charities,” Rochelle Bohm, Vice President of Marketing, shared. “A portion of proceeds from every box sold can be donated to a military charity of the retailer’s choice, or to a cause CMI already supports such as the Wounded Warrior Project, Soldiers' Angels, or Operation Homefront to name a few.”

With this highly customizable program, retailers can choose causes that align with their values and give back at a national or local level.

Two varieties standing out ahead of Fourth of July promotions are CMI Orchards’ JUICI® and Ambrosia Gold® apples. Both varieties continue to be a top choice for consumers since their introduction to the market.

“This Fourth of July, we’re spotlighting two high-flavor apples: JUICI and Ambrosia Gold. These premium varieties, known for their exceptional quality and taste, are perfect for driving Fourth of July sales and maximizing charitable contributions,” says Loren Foss, Vice President of Business Strategy at CMI.

Cherries are also available in the American Dream program, including Red and Rainier varieties. Retailers can maximize impulse purchases by providing multiple in-store destinations in the produce department and at check-out for customers.

“Cherries are a summer sensation. Their limited season creates a sense of urgency that drives impulse buys,” says Foss. “We always suggest planning Fourth of July promotions early to secure volume and POS.”

To read more about the opportunities sparked by these beloved varieties, click here.

ANUK will bring you more updates straight from the orchards, so stick around.

LA CAÑADA FLINTRIDGE, CA - A new brand and a newly appointed General Manager? What a day for industry news! The Allen Lund Company (ALC) has announced the opening of its Indianapolis branch, appointing industry vet Tommy Fishburn to oversee the location.

“I am looking forward to joining ALC. I can’t wait to be a part of the team and learn as much as possible from everyone,” Fishburn stated following his appointment. “Please feel free to use me as a resource wherever you think you can."

Fishburn wields 12 years of industry experience, according to a press release.

Bolstering his wealth of knowledge in the logistics and transportation space, he spent the last six years serving as Director of Business Development for another logistics company.

"It’s fantastic that we were able to find a top-notch candidate in a city we have targeted before and aligns so perfectly with our strategic vision. Tommy will be a great addition to the team,” commented Eddie Lund, ALC President.

Follow along with the expansion of this dynamic operation and leadership team with more insights from AndNowUKnow!

SALINAS, CA - Taylor Farms was recently named the winner of the 2024 Mindful Awards’ Overall Food Product of the Year award for its Mini Chopped Salad Kits. The Mindful Awards highlight conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods.

“Winning this award is an honor for Taylor Farms. Our Mini Chopped Salad Kits reflect our commitment to innovation and providing healthy, convenient options for our customers,” said Charis Neves, Director of Innovation and Product Management, Taylor Farms. "This recognition is tribute to the hard work and dedication of our entire team to create products that make healthy eating easier and enjoyable in any size!”

The Mini Chopped Salads launched last year. They came as a result of the consumer demand for new, fresh, and flavorful chopped salad kit options.

This convenient food option makes it beyond easy for consumers and salad lovers to live a healthier lifestyle while not having to worry about portion size.

“A company’s ethos is playing more and more into the decision-making process as buyers evaluate a product in this crowded market. A focus on health, transparency, responsibility, and understanding the impact of their actions on humanity, put these companies ahead of the pack,” said Travis Grant, Managing Director, Mindful Awards. “We’re thrilled that the 2024 Mindful Award featured winners represent conscious companies who purposely strive to make a difference and through their actions and innovation create products that shine above the rest. We couldn’t be prouder of the 2024 winners paving the way for the future!”

Congratulations to Taylor Farms on this recognition!