UNITED STATES - The carrot market is holding about steady, with light supplies in California and fairly good demand helping support current pricing levels, according to the USDA’s National FOB Review on February 12, 2026. Most present shipments out of Kern District are tied to previous commitments or prior bookings, limiting spot availability.

In Kern District, 48 1-pound film bags of medium-large carrots are mostly trading at $31.00–$32.00, within a broader range of $31.00–$34.00. Loose jumbo carrots are quoted at $15.00–$16.25 for 25-pound sacks and $30.00–$32.00 for 50-pound sacks. Baby peeled carrots in 30 1-pound film bag cartons are largely moving at $22.75–$23.00, topping out at $25.00.

Organic offerings remain limited. Medium-large 48 1-pound film bags are in too few hands to establish a market. Organic loose jumbo 25-pound sacks are priced at $24.10–$24.50, while organic baby peeled 30 1-pound cartons are mostly between $30.00–$32.10, with occasional higher quotes.

At Mexico crossings through Texas, demand is reported as moderate, with the market steady. Loose jumbo 50-pound sacks are trading between $12.00–$16.00, mostly $12.00–$14.00, with occasional higher sales and a few reaching $18.00–$19.00.

Overall, carrots remain in a stable position across key growing regions, with supply dynamics and prior bookings continuing to shape movement in the near term.

As supply levels shift, ANUK will monitor how pricing responds across key regions.

CALIFORNIA & ARIZONA, US - The cauliflower market is largely steady across key growing regions, with moderate demand supporting current pricing levels, according to the USDA’s National FOB Review on February 12, 2026. Supplies remain light in several districts, while quality and condition continue to show a wide range.

In Santa Maria, California, demand is moderate, and the market is about steady. White cartons, film wrapped 12s, are trading between $30.00–$35.85, mostly $30.00–$32.85, with occasional higher returns reported.

Across the South and Central District of California, supply is light with moderate demand and a steady market. Organic white cartons, film wrapped, show a wide range, with both 9s and 12s priced from $24.00–$51.00, mostly $42.00–$43.00.

In Western Arizona, supplies are also light with moderate demand. The market for 9s is slightly higher, while 12s and 16s are about steady. Film wrapped white cartons are trading at $48.65–$55.75 for 9s, mostly $48.65–$51.50. The 12s range from $50.65–$56.75, mostly $50.65–$52.50, with a few as high as $57.75 and occasional lower sales. The 16s are reported at $45.45–$55.75, mostly $47.45–$49.45, with some higher outliers noted.

Overall, the cauliflower market remains balanced, with light supplies and moderate demand keeping pricing steady in California and firming slightly on select Arizona sizes.

ANUK will continue to monitor supply and size trends as the season progresses.

REIDSVILLE, GA - The Southeast Produce Council (SEPC) Southern Exposure is right around the corner, and according to John Shuman, President and Chief Executive Officer of Shuman Farms, it is the event of the season as spring rapidly approaches.

“Southern Exposure is one of the most anticipated shows of the year, and we’re looking forward to reconnecting with our retail and foodservice partners in sunny Orlando to discuss this year’s Vidalia crop and promotional plans for the upcoming season,” John shared.

Shuman Farms’ marketing efforts this spring and summer will highlight Vidalia onions’ versatility and ease of use at both retail and in the consumer space.

“Vidalia onions are sweet and mild enough to enjoy cooked or raw, lending exceptional flavor and a nutritional boost when added to any dish. At a time when value and convenience are top of mind, we want to demonstrate just how simple it is to add Vidalia onions to everyday meals,” John said, going on to discuss the importance of inspiring consumers. “We can help them see for themselves how far one bag of Vidalia onions can go to provide flavorful, nutritious meals amidst life’s busyness.”

Visit with the Shuman Farms team at booth #101 to learn more about this year’s Vidalia crop and promotional plans, and don’t forget to enroll your teams at Shuman Farms University while you’re there. Classes start soon, and this year’s Southern Exposure will also see Shuman Farms’ sister company, Healthy Family Project, expand on its established footprint in the giving community.

“The Healthy Family Project booth will celebrate a major milestone with 25 million meals donated! We will continue our annual photo-op tradition, turning every Polaroid into a meal donated to Second Harvest Food Bank of Central Florida, a local Feeding America partner,” John said.

Bringing the From Field to Families: Nourishing Our Nation story to life through a timeline showcasing the organization’s growth since its founding in southeast Georgia in 2002, this is a stop attendees won’t want to miss. Be sure to visit booth #508 to check it out and visit with the Healthy Family Project team.

KINGSVILLE, ON - Mastronardi Produce® is officially launching SUNSET® Pop Its™ bite-sized cucumbers in retail this month following their debut at the International Floral and Produce Association (IFPA) Global Produce and Floral (GPFS) show last October. The cucumbers will hit stores in a newly redesigned carrier, and visitors to the SEPC Southern Exposure show will get the first look at the new design.

Shaped to fit in a cupholder, the oval package with top seal features new film technology that helps keep the cucumbers fresh and crunchy. SEPC attendees can pop by booth #126 to see the convenient package created to make healthy snacking on the go fresh, simple, and easy.

The official retail launch will be supported with TV, social media, and influencer promotions, and consumers can look for in-store promotions popping up this spring. "Consumers are increasingly moving away from ultra processed foods, and snacks like Pop Its™ cucumbers satisfy demand for natural alternatives when it comes to snack and mealtime," said Geoff Kosar, VP Marketing at Mastronardi™, in the recent release. "We're making it easier than ever before to make fast, simple, healthy choices that don't compromise on flavor or texture."

SUNSET® Pop Its™ cucumbers have been generating excitement with their convenience, flavor, and big crunch. Measuring up to 2 inches, Pop Its™ are sweeter and crisper than conventional cucumbers, ideal for dipping and on-the-go moments.

UNITED STATES & MEXICO - Earlier this month, a freeze in Florida caused extensive damage to crops. As growers work overtime to recover from weather-related disruptions, tomato pricing and supply have been affected.

According to The Source, the supply of Roma tomatoes is tight, with some relief expected from supplies in Mexico. Round tomato supplies are lighter due to delayed harvests in Florida, with Mexico and the western United States working to supplement the market.

Grape and cherry tomatoes were also affected by the cold weather.

Markon Cooperative posted an update on February 10 that “freezing temperatures have reduced yields in Florida” and that “Mexican stocks are moderate due to previous poor weather”.

Both The Source and Markon Cooperative’s reports indicated that the industry should expect higher pricing.

The National FOB Review from February 12, 2026, notes that “maturity of crops is being affected by previous cold weather.” From Central and South Florida, the supply of cherry tomatoes is very light. Flat 12 1-pint baskets are priced between 18.35 and 19.35. Grape tomatoes are priced between 16.35 and 17.35. Tomato prices are slightly lower from Mexico, with shipments coming through Nogales, Arizona, and Texas.

Keep reading ANUK as we cover more updates like this!

YUMA, AZ - Interest in the date category continues to evolve, driven by brands like Natural Delights®. With innovative campaigns and strategic consumer touches, the company keeps dates top of mind for consumers.

“Ahead of Medjool Date Day and Valentine’s Day, we launched a new social content series that took our team to the streets to ask people about their funniest and most cringeworthy dating experiences—from red flags in dating to what they look for in the perfect date,” Alexandra Molumby, Senior Brand Manager, explained to me. “The campaign created highly relatable, entertaining moments while reinforcing a lighthearted brand message: Natural Delights are the dates you can always count on to be sweet and satisfying.”

The series, which rolled out across Instagram, maximized awareness and seasonal relevance.

“We also continue to partner with registered dietitians and influencers to produce timely, recipe-driven, and lifestyle social content and support local markets through television segments that drive shoppers to our retail partners ahead of key selling moments such as the Super Bowl, Valentine’s Day, and Ramadan,” Alexandra added.

Throughout its social media engagement efforts, Natural Delights ensures that retail partners have the inventory to meet demand.

“We continue to support retailers with impactful merchandising solutions that spotlight dates during Ramadan, including half-pallet and full-pallet displays designed to create a strong visual presence in store,” Alexandra noted. “In addition, we partnered with nearly 40 Muslim influencers and content creators, sending customized Ramadan packages featuring 5-lb. packs of Natural Delights Medjool Dates along with curated gifts from Muslim-owned small businesses. This culturally relevant program is expected to generate more than 15 million impressions during one of the most important sales periods of the year for dates.”

Upcoming and recent content highlights the versatility of Medjool dates beyond traditional usage, including integrations into self-care routines, wellness and movement moments, and even innovative applications such as using date pits as a decaf coffee alternative. These programs help keep the category fresh and relevant with health- and lifestyle-focused consumers.

AndNowUKnow will continue to keep you abreast of the latest news across the fresh produce industry, so stay tuned.

TAIWAN - Demand for T&G Global’s premium ENVY™ apples continues to grow across key Asian markets, with significant uplifts in China, Viet Nam and Thailand ahead of Lunar New Year and Tết Nguyên Đán (Tết) celebrations.

During the 2026 Lunar New Year and Tết trading period, forecast volumes for ENVY™ apples are tracking well ahead of 2025 sold volumes. In China, 2026 volumes are projected to be 27% higher year-on-year, while Viet Nam is tracking 19% growth and Thailand 16%, underpinned by strong retailer support and sustained consumer demand.

Shane Kingston, T&G’s Chief Operating Officer Apples, said in the recent release that these uplifts reflect the brand’s strong reputation for exceptional quality and taste, as well as the strength of T&G’s in-market execution.

“Lunar New Year and Tết are an important consumption and gifting period across Asia, and ENVY™ apples continue to outperform as a premium gift of choice. The growth we’re already seeing for the 2026 season builds on solid 2025 results and is underpinned by strong customer partnerships and experienced in-market teams.

“Across Asia, our focus on modern trade programmes and co-ordinated marketing activity is driving increased visibility, repeat purchase and brand loyalty,” says Shane.

T&G’s footprint in Asia continues to expand, with the opening of its Taiwan office in 2025 marking the company’s sixth office in the region. With ENVY™ apples already well-established in Taiwan, this Lunar New Year represents the first with a dedicated T&G team on the ground. To mark the occasion, T&G is executing enhanced retail activation to further strengthen brand presence.

The ENVY™ apples currently available across Asia for Lunar New Year and Tết have been grown in North America, with T&G’s dual-hemisphere supply model providing consumers and customers with high-quality, year-round premium apples.

“Our North American ENVY™ season has had a strong start, with domestic and export demand tracking well ahead of last year,” Shane comments.

“As of January 2026, we’re running 13% ahead of the same point last season in terms of sold volumes, reflecting solid early momentum. Export demand into Asia has been a key contributor, with 1.2 million tray carton equivalents (TCEs) already exported to key Asian markets, a 29% increase on the year prior. The improved in-market execution presence and performance is setting us up well for a smooth transition to Aotearoa New Zealand-grown fruit by April.”

FLORIDA - Our industry is no stranger to the uphill battle. Whether that be a market in flux, production and transportation costs, regulatory changes, or, in this case, the historic winter storm and freezes that have already impacted so much of 2026, and so many in our industry from the Midwest to the South and the East Coast over these recent weeks. Earlier this month, a freeze event in Florida forced many strawberry growers to discard a notable amount of damaged ripe fruit, Wish Farms shared with me.

"After evaluating conditions across our farms, the team estimates that growers lost at least 10–20 percent of their blooms. Growers in the Plant City/Dover, Florida, area experienced a more significant impact, largely due to strong winds that accompanied the freeze. Farms farther south reported comparatively lighter damage," Nick Wishnatzki, Public Relations Director, stated.

On the upside, with fields now cleaned up and temperatures trending warmer this week, production is rebounding for Wish Farms.

"We expect strong volume to continue over the next couple of weeks. However, the bloom losses from the freeze mean that volumes in late February and early March may fall below levels typical of previous seasons. Fortunately, the cold’s impact is limited to volume issues specifically; fruit quality and flavor remain exceptional, and we expect that to continue," Nick described.

Nick also notes that the Florida blueberry crop, which entered the freeze at a vulnerable stage, sustained greater damage than strawberries due to multiple nights of freezing temperatures and persistent high winds.

"Assessments are still underway, but we anticipate overall blueberry volumes to be significantly lower than originally forecast," Nick expressed.

We will continue to update you as the impacts of the historic weather conditions reveal themselves.