LA CAÑADA FLINTRIDGE, CA - The Allen Lund Company is getting ready to impress show attendees with logistics and transportation solutions. Its cutting-edge AlchemyTMS service is sure to be a talking point as the team continues to receive accolades for its service to top produce industry players. Isabella Silva gave a preview of what can be expected in this recent video release.

“We are thrilled to be a part of IFPA’s Global Produce & Floral Show in Atlanta this year,” began Silva, Marketing Coordinator. “We can't wait to connect with you and see how we can help your business grow.”

As Corporate Sales Manager Greg Au mentioned in a previous video, AlchemyTMS has helped companies across North America make better business decisions and improve the visibility of their supply chains. This customizable system was designed by the produce industry, for the produce industry.

This year, the Allen Lund Company is also attending the event as a sponsor, so there are many reasons to catch up with the team, either at their booth or the business lounge.

“We are also proud to be sponsoring the Business Solutions Lounge, where you can relax, rechange, and meet with industry experts. We look forward to seeing you at the show! Please stop by booth C1921,” Silva closed with a smile.

Stick around for updates from the industry ahead of the big show!

NOGALES, AZ - Celebrating its 70^th anniversary, Malena Produce is unveiling a new brand, ALLDAY, at the upcoming Global Produce & Floral Show (GPFS) 2024 in Atlanta, Georgia. The company's unwavering commitment to excellence and innovation takes center stage as it celebrates this significant milestone in the produce sector.

"We are immensely thankful for the continued trust and collaboration over the years. Looking ahead, we're excited about the future and remain committed to delivering the same excellence in quality and service," expressed John Davidson, Director of Sales at Malena Produce.

Over the past seven decades, Malena Produce has solidified its position as a trusted partner to customers and clients throughout the produce sector. The introduction of the ALLDAY brand, a fresh and innovative product line designed to meet evolving market demands, exemplifies the company's ongoing commitment to quality and growth.

Visitors to the International Fresh Produce Association’s GPFS 2024 are encouraged to stop by booth B3647, where Malena Produce representatives will be on hand to discuss the ALLDAY brand and the company's diverse agricultural offerings. According to a press release, the team’s space will offer an interactive experience, providing insights into the products and the story behind its newest brand.

Malena Produce's value for relationships has immensely contributed to its long-standing success, a perfect alignment with one of the industry’s biggest in-person events.

To stay informed about notable milestones within the industry, keep an eye on AndNowUKnow.

WASHINGTON - How many of us can describe our roles at work as exciting, plentiful, and joyful? Perhaps not all of us, but this is exactly how Apolinar Blanco explains his role at Chelan Fresh. The Sustainability and Social Responsibility Manager knows the produce industry well, having grown up walking through orchard fields from a young age. Apolinar explains how his start in produce naturally led him to the path he is on now.

“I am a product of my parent’s hard work and dedication to the industry. The industry that gave them a job and the opportunity to support my siblings and me,” began Apolinar. “As my knowledge in the industry grew, it only fueled my passion. I always knew I wanted to give back and honor my parents’ hard work and dedication. They were just the spark of my passion for sustainability and, over the years, I got the opportunity to learn more about agriculture and learn about the sustainable processes that can be implemented in the industry.”

Along with his vital role at Chelan, Apolinar is also attending Wenatchee Valley College and is on track to obtain a double degree in Tree Fruit Horticulture and Sustainability/Organics. He admits that his drive and passion for this thriving industry expands as he continues to educate himself and those around him.

“I believe that knowledge is power,” continues Apol. “In my role, there are a lot of opportunities for me to gain more knowledge—knowledge that I can then share with others. I currently sit on and lead various groups where I get to share my experiences and knowledge with others while also learning from their experiences and knowledge.”

It is the power of these exchanges that gets this social responsibility leader most excited, as he explains how his position at Chelan Fresh gives him the perfect opportunity to make the impact he strives for.

“I know that I want to make a positive difference in the industry. In my role, I get to do just that. My personality and my values easily fuel my passion for social responsibility. I can ensure that all the obstacles and unfair treatment my parents, workers, and I endured do not happen again. I can use my voice to make a difference, I can lead by example, and I get to help others along the way—what more can I ask for,” Apol shares.

Tying these roots back to Chelan Fresh, Apol reflects on the connection between his professional goals and Chelan Fresh’s company-wide initiatives, citing simply how he and the company strive for respect, dignity, and honor, adding that the concept of social responsibility is nothing new for Chelan Fresh.

“We have hit many milestones regarding social responsibility, and it is something that we take pride in,” he reflects. “We will continue to put others and their safety first and ensure that we do right by everyone. Like fibrous roots, always looking for the water and nutrients—I will continue to grow, share, and lead to ensure that I am doing my part in nurturing, honoring, and protecting: Our Food, Our Planet, and Our People.”

It is clear that Apolinar is walking a path in which his values, experiences, and aspirations have all coincided. And if you ask me, all that hard work while making each day more joyful than the last is the real fruit that comes with a job well done.

ATLANTA, GA - Who's ready to get their steps in? The International Fresh Produce Association's Global Produce & Floral Show will have many destinations for showgoers to visit, including the new booth created by Greenyard USA/Seald Sweet. A Platinum sponsor for over 25 years, the company is also set to unveil a refreshed brand identity and more at the show.

Greenyard USA/Seald Sweet will introduce a vibrant space designed to highlight its expanding tropical line, featuring products such as lychees, rambutan, plantains, and mangosteen. Additional tropical varieties are set to be launched soon. According to a press release, attendees will gain valuable insights into these offerings and learn how they could enhance their product portfolios.

In addition to its tropical line, Greenyard USA/Seald Sweet plans to showcase a creative twist on sushi made entirely from the fruits and vegetables the company manages. These vibrant, sweet, and savory treats will be available for sampling at the booth.

Greenyard USA/Seald Sweet invites attendees to visit booth B2239 to meet new team members and discover the latest product offerings, including sustainable packaging solutions and connections to worldwide growers.

With a commitment to delivering the freshest produce, Greenyard USA/Seald Sweet is well-positioned to make a significant impact at the Global Produce & Floral Show, strengthening its partnerships in the industry.

More freshness is on the way! Check back soon for more eye-catching updates on this year's events.

SANTA BARBARA, CA - Apeel Sciences announced significant additions to its executive leadership team aimed at bolstering the company’s efforts in commercialization and global growth within the fresh produce sector.

“I’m thrilled to join Apeel at such a pivotal moment in its commercial growth,” said Angelika Torres, who was appointed Chief Financial Officer. “The company's commitment to sustainability and innovation is inspiring.”

Torres has a strong background in building finance teams and driving corporate strategy. Prior to Apeel, she held senior financial positions across the United States, Asia Pacific, Latin America, and Europe, successfully optimizing capital allocation and executing growth initiatives.

Peter Allen joined as Vice President of Product Strategy and Management, leveraging over 15 years of agribusiness experience. Previously with DSM-Firmenich and Bayer Crop Science, he focused on developing customer-centric solutions along the food value chain.

“Apeel’s mission to reduce food waste deeply resonates with me,” commented Allen. “I’m excited to help bring innovative products to market that benefit both our partners and the planet.”

Sam Oliver took on the role of Vice President of Product Supply, bringing 35 years of experience in operations across the agriculture and food industries. His expertise in supply chain optimization and compliance will be crucial as Apeel scales its offerings.

“Apeel is at the forefront of transforming food systems, and I’m honored to join this passionate team,” said Oliver. “I’m eager to ensure operational excellence as we grow.”

According to a press release, these strategic appointments reflect Apeel's commitment to extending produce shelf-life and minimizing food waste.

With a strengthened leadership team, Apeel is well-positioned to drive innovation and sustainability across the global food supply chain.

“We’re thrilled to welcome Angelika, Peter, and Sam to Apeel’s leadership team,” said Luiz Beling, Chief Executive Officer. “Their extensive experience, expertise, and passion for our mission will be invaluable as we continue our global expansion. These leaders will help us achieve our growth potential while staying true to our commitment to reduce food waste and promote sustainability across the food supply chain.”

Congratulations to each of these new executives! For more industry news, you know where to click.