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CARLISLE, PA - To kickoff Hunger Action Month® this September, The GIANT Company, known locally as GIANT and MARTIN’S, will donate $400,000 to 24 food bank partners and mobilize team members and customers to help eliminate hunger throughout the communities it serves. Established by the Feeding America® network of food banks in 2007, Hunger Action Month is a national campaign held every September to raise awareness and inspire action to end hunger in America.
“With 48 million people, including more than 14 million children, experiencing food insecurity across the country, Hunger Action Month serves as a reminder that food insecurity remains a reality for too many individuals and families,” said Courtney Hopcraft, manager of community relations at The GIANT Company, in the recent release. “At GIANT and MARTIN’S, we are committed to hunger relief efforts year-round. By giving our time, resources, and support, we can help ensure our local food banks are equipped to meet ongoing community needs.”
The GIANT Company has several donation, volunteer, and awareness activities planned throughout the month to support neighbors facing food insecurity, including:
GIANT and MARTIN’S work throughout the year with local hunger relief partners, customers, and supplier partners to help eliminate hunger, including donating more than 10.5 million meals in 2025. Visit the GIANT or MARTIN’S websites to learn more about the company’s ongoing hunger relief efforts.
REIDSVILLE, GA - Healthy Family Project is expanding its retail cause marketing footprint with the launch of its first campaign with Albertsons® Companies, Inc.’s ACME Markets and Safeway stores in the East Region.
Running through Oct. 15, the program brings together 13 produce and fresh food brands to inspire meal solutions for customers while helping provide 120,000 meals through Nourishing Neighbors, the charitable program of Albertsons Companies Foundation dedicated to fighting hunger in local communities.
“This partnership is a great opportunity to connect our customers with fresh, convenient products that make feeding their families a little easier while also supporting neighbors in the communities we serve,” said Jay Schneider, Produce Sales Manager for ACME Markets and Safeway, East Region, in the recent release. “By bringing together our stores, supplier partners and Nourishing Neighbors, we’re able to turn an everyday trip to the grocery store into an opportunity to make a meaningful local impact.”
Throughout the six-week campaign, shoppers will discover participating products and campaign messaging in select ACME and Safeway stores. In-store displays and radio will highlight fresh, convenient options designed for busy families, from lunchbox additions and after-school snacks to simple sides and weeknight meal solutions.
The campaign brings together CMI Orchards, Crispy Green®, Fresh Express®, Fresh Innovations, LLC/Yo Quiero! Brands, Giumarra, Honeybear Brands, JOH, Kings River Packing, Little Leaf Farms, Shuman Farms, SUNSET®, The Little Potato Company and To-Jo Mushrooms. Together, the participating partners represent a broad assortment of fresh produce and family-friendly products, giving customers practical ways to incorporate more fresh foods into everyday meals and snacks.
“We know families are looking for realistic solutions that work for the way they actually live,” said Amanda Keefer, Vice President at Healthy Family Project. “This first campaign with ACME Markets and Safeway stores gives us an exciting opportunity to bring brands together around that need, inspiring fresh choices, providing practical meal solutions, and helping provide 120,000 meals to neighbors experiencing food insecurity.”
At the heart of the campaign is a shared commitment to addressing food insecurity. The Nourishing Neighbors program works to help end the cycle of hunger by supporting local communities and increasing access to food for families in need. The program has a goal of enabling 1.5 billion meals through 2030 and providing $10 million annually to hunger relief efforts.
For Healthy Family Project, the collaboration reflects its ongoing commitment to bringing retailers and brands together around programs that connect shopper engagement with meaningful community impact.
Customers can find the campaign in participating ACME and Safeway stores in the East Region through Oct. 15.
For more information about the campaign and participating partners, visit Easy Family Meals/Nourishing Neighbors.
ORANGE COUNTY, CA - With back-to-school shopping underway, families are seeking nutritious, convenient foods to help fuel busy school days, after-school activities, and everything in between. As retailers look to meet these evolving needs, Zespri™ Kiwifruit, the #1 selling kiwi brand, offers a versatile solution that supports multiple eating occasions throughout the day. Retailers that feature eye-catching displays filled with Zespri SunGold™ Kiwifruit make it easier for shoppers to find their favorite fruit while helping drive repeat purchases and sales.
“Today's shoppers are increasingly looking for foods that deliver more nutritional value in every bite, especially during the back-to-school season when convenience and healthy choices matter most,” said Laura Wood, director of trade marketing at Zespri, in the recent release. “Zespri Kiwifruit helps retailers meet that need, delivering exceptional nutrition, great taste and strong seasonal performance. Through our ‘Jam-Packed’ campaign, we're giving retailers the tools to drive visibility, encourage trial and capture more snacking occasions throughout the school year.”
The back-to-school season is a key growth driver for kiwifruit, with the category attracting more households and driving greater household spend than any other fruit. During the second half of the season, average weekly sales volume increases +20% compared to the first half.* As parents look beyond highly processed snacks and toward whole, nutrient-dense foods, fresh kiwi offers an easy way to make the lunchbox both more nutritious and delicious. The new Dietary Guidelines for Americans reinforce this shift, calling on consumers to prioritize “real food,” including fruits and other nutrient-dense foods.
Nutrient density is becoming an increasingly important purchase driver, creating opportunities for retailers to deliver greater value to health-conscious shoppers and drive premium produce purchases. Rather than relying on multiple food choices to deliver nutritional variety, a single serving of Zespri Kiwifruit provides 10+ vitamins and minerals, including vitamin C, folate, and a good source of vitamin E. As shoppers prioritize fresh, nutrient-rich foods during the back-to-school season, retailers have a significant opportunity to elevate produce as a destination for family nutrition. Zespri’s ‘Jam-Packed’ merchandising displays feature the KiwiBrothersTM and are designed to clearly communicate the fruit’s nutritional benefits and stand out on the shelf. Retailers can place their eye-catching displays near the front of the store to inspire easy snacking solutions and within the produce department to help shoppers easily find Zespri Kiwifruit and drive incremental sales. Zespri’s SunGold Kiwifruit make the perfect healthy lunchbox addition or after-school snack because of their convenience, portability, and nutritional benefits.
Retailers can use an assortment of Zespri’s ‘Jam-Packed’ point-of-sale materials that highlight nutrition.
Both adults and kids love the taste of Zespri SunGold - golden on the inside with a sweet and juicy flavor. The combination of nutrition and taste helps retailers meet multiple shopper needs and encourages trial among both existing and new category shoppers. Zespri Kiwifruit helps support families throughout multiple eating occasions during the day, from a quick breakfast solution; an easy lunchbox addition - just cut, scoop and enjoy; to a healthy dessert option. Zespri offers a range of kid-friendly recipes that retailers can use in their weekly circulars or social channels to help shoppers find ideas for nutritious meals and snacks.
Zespri Kiwifruit helps families thrive throughout the school year by delivering the nutrition, convenience, and great taste parents are looking for across multiple eating occasions, while helping retailers drive category growth during the back-to-school season.
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