This section of the IFPA show invites attendees to seize comprehensive opportunities that address critical supply chain challenges…
And Now U Know - Fresh Produce Industry News

late EDITION — 10/14/2024

Chelan Fresh

Chelan Fresh Julie DeJarnatt previews an exciting product exhibition as the supplier brings an elevated sensory experience to the Global Produce & Floral Show… by Peggy Packer View

Malena Produce

Malena Produce The company marks a milestone with a branding debut for a product line introduction, solidifying its presence as a trusted partner… by Melissa De Leon Chavez View


Experience the Taste of Summer at Booth 1639
Experience the Taste of Summer at Booth 1639

G&R Farms Increasing yields and year-round capability are just the tip of the iceberg when it comes to the onion grower’s plans for GPFS… by Anne Allen View

Experience the Taste of Summer at Booth 1639

Allen Lund Company Bob Rose looks ahead to this big annual event, preparing to explore a wealth of industry connections and current trends… by Chandler James View

From Roots to Routes - Booth #B2445

Freska - Think Mango  Think Avocado
Freska - Think Mango  Think Avocado

BrightFarms The supplier triples its production capacity with the establishment of multiple state-of-the-art greenhouse hubs… by Stephany Robayo View

Freska - Think Mango  Think Avocado

ZAG Technical Services, Fox Solutions, and More This section of the IFPA show invites attendees to seize comprehensive opportunities that address critical supply chain challenges… by Peggy Packer View

Fresh  Delicious  Italian

King Fresh - GPFS Booth B752

Top of quote bubble Get social with Tom Lange Family of Companies | October 14, 2024 10:30 AM Bottom of quote bubble


LIV Organic - Bringing Grower Partnerships to Market

Top of quote bubble Get social with Mucci Farms | October 14, 2024 10:30 AM Bottom of quote bubble

Windset Farms - Seedless Sweeties Mini Peppers - Visit our booth B1465

Joe's Produce

Workplace Compliance Manager

Progressive Produce is looking for a highly motivated and experienced Workplace Compliance Manager to join our team in Los Angeles, CA.

View Job

More jobs from Joe's Produce

Grimmway Farms

Outside Grower Relations Manager

Grimmway is seeking an Outside Grower Relations Manager to join our team in Nevada.

View Job


East Coast Farms and Vegetables

Bookkeeper

East Coast Farms and Vegetables is looking to hire a bookkeeper in Lake Worth, FL.

View Job


California Walnut Board

Executive Assistant and Board Liaison - #8465S

Are you a highly organized and detail-oriented Executive Assistant with a passion for fresh, healthy, and delicious food? If so, we may have the right role available.

View Job


PlantTape

Canadian Sales Representative - #8460S

Are you ready to join a trailblazing team in agriculture?

View Job



Something Juicy is Coming


DiMare Fresh - A Fresh Take on Value Added Distribution


Super Starr - Fresh from the source

AndNowUKnow

Fresh Produce Industry News

2005 Capitol Ave.
Sacramento, CA
95811
(916) 346 - 4511

Editorial: [email protected]

Advertising: [email protected]

Submit a Press Releases

Contact Us Form: Email

Connect With Us:


bottom footer image

Mon. October 14th, 2024 - by Chandler James

LA CAÑADA FLINTRIDGE, CA - Getting your produce shipments from point A to point B has never been easier, thanks to Allen Lund Company (ALC) and its commitment to industry partnership. Seeking to bolster its network of produce partners, the transportation and logistics expert is taking to the Global Produce & Floral Show, where it will uncover industry trends, new opportunities, and more.

Bob Rose, Vice President of National Accounts, Allen Lund Company

“We’ll be heading to Atlanta for the IFPA show, and we’d love to connect with you and talk about the new industry trends going on,” shared Bob Rose, ALC’s Vice President of National Accounts, in a recently released video. “This year marks three decades of Allen Lund Company being at shows, so come on down and see Big Al at our booth.”

ALC will also be sponsoring the show’s Business Solutions Lounge, welcoming attendees to stop by and enjoy some delicious juice from Natalie’s Orchid Island Juice Co. while recharging their devices.

As you make your preparations for what’s sure to be an exhilarating trade show, be sure to add booth C1921 to your itinerary!

For more industry and trade show news, you know where to click.

Fri. October 11th, 2024 - by Stephany Robayo

IRVINGTON, NY - Illuminating its dynamic growth and expansion, BrightFarms aims to captivate attendees at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show in Atlanta, Georgia. The company will unveil three state-of-the-art greenhouse hubs while showcasing its award-winning Crunch Kits®.

Steve Platt, Chief Executive Officer, BrightFarms

"Our new greenhouse hubs are designed to meet the surging demand for fresh, locally grown greens," shared Steve Platt, Chief Executive Officer. "We're excited to showcase the future of indoor farming at IFPA 2024 and give attendees a look at what a coast-to-coast indoor supply chain can achieve."

According to a press release, BrightFarms is set to enhance its footprint with new regional greenhouse hubs in Lorena, Texas; Macon, Georgia; and Yorkville, Illinois, which opened in September. This expansion will triple the company’s capacity, allowing it to meet the growing demand for sustainably grown leafy greens across the United States. In fact, by 2025, BrightFarms aims to reach two-thirds of U.S. households.

During this year's Global Produce & Floral Show, BrightFarms will unveil three state-of-the-art greenhouse hubs while showcasing its award-winning Crunch Kits®

Supported by its affiliation with Cox Farms, a new venture from Cox Enterprises, BrightFarms is positioned to help revolutionize the agricultural landscape. This partnership accelerates BrightFarms’ mission to deliver sustainable, pesticide-free greens while ensuring a resilient food supply that aligns with consumer preferences.

At the show, attendees can sample BrightFarms’ award-winning Crunch Kits. The Mediterranean and Southwest Chipotle Crunch Kits feature BrightFarms’ signature Sunny Crunch™ lettuce and offer a fresh and convenient meal solution.

Be sure to visit booth B551 to learn more, and be on the lookout for more show updates from AndNowUKnow!

Fri. October 11th, 2024 - by Peggy Packer

MIAMI, FL - Thirty years in produce is an achievement certainly worth celebrating, and what better place to do so than at an anticipated trade show buzzing with excited industry members? Crystal Valley Foods is hitting the Global Produce & Floral Show to highlight its comprehensive portfolio and its three decades of success in fresh produce.

Katiana Valdes, Marketing Director, Crystal Valley Foods

“Since our inception in 1994, Crystal Valley has established itself as a trusted leader in the global produce market, providing a wide variety of high-quality products and excellent customer service,” shares Katiana Valdes, Marketing Director. “At this year’s show, we will be showcasing our entire lineup of products for retail, foodservice, and wholesale outlets. From our value-added fruits and vegetables to our tropical, Asian fruits and veg, and more, we offer a one-stop shop for our customers.”

As Katiana explains to me, Crystal Valley Foods has several goals set for 2025 that will help the supplier continue its mission of bringing consistently high-quality fresh fruits and vegetables to its customers.

Crystal Valley Foods is hitting the Global Produce & Floral Show to highlight its comprehensive portfolio and its three decades of success in fresh produce

“One important item on the list includes a focus on continuing to improve on our environmental footprint by expanding our sustainability programs,” she shares. “We will be working on new, more environmentally friendly packaging, lowering energy usage, more sustainable growing practices, and on new ways to support the health, wellness, and everyday lives of our employees, among many other sustainable practices. It is important that we bring healthful, high-quality products to the marketplace in a responsible manner to help support future generations as well as the communities where we operate.”

The supplier also plans to continue investing in innovation, infrastructure, automation, and portfolio development through the diversification of its sourcing regions.

“It is extremely important that we continue to grow our product line and diversify our sourcing regions to make sure our customers consistently get the high-quality product they need,” Katiana continues. “As we have so clearly seen in the last few years, weather and current events can greatly and sometimes unexpectedly affect supply, which is why having different regions to source products from is so important.”

With lots of exciting things on the agenda for this evolving produce brand, Crystal Valley Foods is looking forward to celebrating its 30th year in business with its customers, partners, and colleagues at the show this year. Be sure to stop by booth C2473!


Fallback FLV:

https://cdn.andnowuknow.com/fallback-videos/mucci-farms-savorries-ifpa-fallback.mp4?VersionId=Oe9rph1sCOtE2A3v93M7fCziPZqm4RLh

Destination URL

Destination URL
The producer announces the long-awaited opening of this state-of-the-art facility, laying the foundation for future innovations…
And Now U Know - Fresh Produce Industry News

morning EDITION — 10/14/2024

Highline Mushrooms

Highline Mushrooms Unveiling a game-changing rebrand, the mushroom supplier ushers in its newest era ahead of an anticipated event. Jose Cambon details… by Chandler James View

WINDSET FARMS®

WINDSET FARMS® Joining the greenhouse grower's showcase at the Global Produce & Floral Show, this product launch combines innovation with quality and convenience... by Peggy Packer View


Perfect for Snacking
Perfect for Snacking

Fresh Farms Teasing an upcoming offering, Raul Carbajal explains how the provider is enhancing its service and portfolio… by Anne Allen View

Perfect for Snacking

Mission Produce® The grower introduces this strategic campaign in tandem with a high-value SKU as it leverages the benefits of its global network... by Peggy Packer View

Quality is always in season

Four Generations - One Legacy of Quality
Four Generations - One Legacy of Quality

D'Arrigo California Resulting in a contribution of over 2.3M, this cause-driven partnership reaches a 25-year milestone… by Chandler James View

Available 365 days a year

FiveStar Gourmet Foods The producer announces the long-awaited opening of this state-of-the-art facility, laying the foundation for future innovations… by Stephany Robayo View

New 6 oz

Earthbound Farm Organic - New Avocado Oil Salad Kit

Top of quote bubble Get social with Mastronardi Produce® | October 14, 2024 5:00 AM Bottom of quote bubble


Meet us in Atlanta at Giumarra Mart!

Top of quote bubble Get social with Famous Software | October 14, 2024 5:00 AM Bottom of quote bubble

LGS - IFPA Booth #2057

Joe's Produce

Workplace Compliance Manager

Progressive Produce is looking for a highly motivated and experienced Workplace Compliance Manager to join our team in Los Angeles, CA.

View Job

More jobs from Joe's Produce

Grimmway Farms

Outside Grower Relations Manager

Grimmway is seeking an Outside Grower Relations Manager to join our team in Nevada.

View Job


East Coast Farms and Vegetables

Bookkeeper

East Coast Farms and Vegetables is looking to hire a bookkeeper in Lake Worth, FL.

View Job


California Walnut Board

Executive Assistant and Board Liaison - #8465S

Are you a highly organized and detail-oriented Executive Assistant with a passion for fresh, healthy, and delicious food? If so, we may have the right role available.

View Job


PlantTape

Canadian Sales Representative - #8460S

Are you ready to join a trailblazing team in agriculture?

View Job



Divemex - The organic pepper powerhouse - Growing beyond expectations - Oppy


Crunch Pak with Reese's minis


Pure Flavor - GPFS Booth B3879

AndNowUKnow

Fresh Produce Industry News

2005 Capitol Ave.
Sacramento, CA
95811
(916) 346 - 4511

Editorial: [email protected]

Advertising: [email protected]

Submit a Press Releases

Contact Us Form: Email

Connect With Us:


bottom footer image

Fri. October 11th, 2024 - by Peggy Packer

OXNARD, CA - Ahead of this year’s Global Produce & Floral Show, Mission Produce® is revealing a new campaign in tandem with retail-ready, snackable mangos.

Diana McClean, Director of Marketing, Mission Produce™
Diana McClean, Director of Marketing and Communications, Mission Produce®

“Mission Produce has been building momentum all year long in the mango category, and we’re thrilled to share our consumer-friendly value-pack of snacking mangos,” said Diana McClean, Director of Marketing and Communications. “A significant 18 percent of mango spend in the last year was made at club stores, revealing that shoppers are looking for value-pack opportunities. So, we're bringing the benefits of convenience and value to mango shoppers in our mission to drive the category forward. We say ‘retail-ready’ because the bag was designed for the retailer to easily display in-store, and for the shopper to easily grab and go.”

The launch of Retail-Ready Mangos is a 4-count value pack of snacking mangos, and kicks off the company’s World’s Finest Avocados and World’s Finest Mangos campaign. This campaign continues the conversation on The Mission Advantage: Diversified Sourcing for a Year-Round Supply, Global Marketing and Distribution, Industry-Leading Ripening, Data-Driven Intelligence Powered by AvoIntel™, and Elite Customer Service, added a press release.

Mission Produce® has launched a consumer-friendly value-pack of snacking mangos with its World’s Finest Mangos campaign

“The Mission Advantage is about communicating the value of our strategic partnership to our customers in all channels,” added McClean. “We’re much more than a supplier—the Mission Produce team is passionate, innovative, and committed to delivering successful solutions. We’re focused on driving the produce industry forward with category leadership in avocados and mangos, and we leverage the many benefits of our global network to deliver only the ‘World’s Finest’ avocados and mangos year-round.”

Mission will be showcasing its World’s Finest Avocados, World’s Finest Mangos, and new retail-ready mango bag at booth B3838. Don’t forget to stop by, meet the team, and grab a snack!