The greenhouse grower gives a sneak booth peek...
LA CAÑADA FLINTRIDGE, CA - Getting your produce shipments from point A to point B has never been easier, thanks to Allen Lund Company (ALC) and its commitment to industry partnership. Seeking to bolster its network of produce partners, the transportation and logistics expert is taking to the Global Produce & Floral Show, where it will uncover industry trends, new opportunities, and more.
“We’ll be heading to Atlanta for the IFPA show, and we’d love to connect with you and talk about the new industry trends going on,” shared Bob Rose, ALC’s Vice President of National Accounts, in a recently released video. “This year marks three decades of Allen Lund Company being at shows, so come on down and see Big Al at our booth.”
ALC will also be sponsoring the show’s Business Solutions Lounge, welcoming attendees to stop by and enjoy some delicious juice from Natalie’s Orchid Island Juice Co. while recharging their devices.
As you make your preparations for what’s sure to be an exhilarating trade show, be sure to add booth C1921 to your itinerary!
For more industry and trade show news, you know where to click.
IRVINGTON, NY - Illuminating its dynamic growth and expansion, BrightFarms aims to captivate attendees at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show in Atlanta, Georgia. The company will unveil three state-of-the-art greenhouse hubs while showcasing its award-winning Crunch Kits®.
"Our new greenhouse hubs are designed to meet the surging demand for fresh, locally grown greens," shared Steve Platt, Chief Executive Officer. "We're excited to showcase the future of indoor farming at IFPA 2024 and give attendees a look at what a coast-to-coast indoor supply chain can achieve."
According to a press release, BrightFarms is set to enhance its footprint with new regional greenhouse hubs in Lorena, Texas; Macon, Georgia; and Yorkville, Illinois, which opened in September. This expansion will triple the company’s capacity, allowing it to meet the growing demand for sustainably grown leafy greens across the United States. In fact, by 2025, BrightFarms aims to reach two-thirds of U.S. households.
Supported by its affiliation with Cox Farms, a new venture from Cox Enterprises, BrightFarms is positioned to help revolutionize the agricultural landscape. This partnership accelerates BrightFarms’ mission to deliver sustainable, pesticide-free greens while ensuring a resilient food supply that aligns with consumer preferences.
At the show, attendees can sample BrightFarms’ award-winning Crunch Kits. The Mediterranean and Southwest Chipotle Crunch Kits feature BrightFarms’ signature Sunny Crunch™ lettuce and offer a fresh and convenient meal solution.
Be sure to visit booth B551 to learn more, and be on the lookout for more show updates from AndNowUKnow!
MIAMI, FL - Thirty years in produce is an achievement certainly worth celebrating, and what better place to do so than at an anticipated trade show buzzing with excited industry members? Crystal Valley Foods is hitting the Global Produce & Floral Show to highlight its comprehensive portfolio and its three decades of success in fresh produce.
“Since our inception in 1994, Crystal Valley has established itself as a trusted leader in the global produce market, providing a wide variety of high-quality products and excellent customer service,” shares Katiana Valdes, Marketing Director. “At this year’s show, we will be showcasing our entire lineup of products for retail, foodservice, and wholesale outlets. From our value-added fruits and vegetables to our tropical, Asian fruits and veg, and more, we offer a one-stop shop for our customers.”
As Katiana explains to me, Crystal Valley Foods has several goals set for 2025 that will help the supplier continue its mission of bringing consistently high-quality fresh fruits and vegetables to its customers.
“One important item on the list includes a focus on continuing to improve on our environmental footprint by expanding our sustainability programs,” she shares. “We will be working on new, more environmentally friendly packaging, lowering energy usage, more sustainable growing practices, and on new ways to support the health, wellness, and everyday lives of our employees, among many other sustainable practices. It is important that we bring healthful, high-quality products to the marketplace in a responsible manner to help support future generations as well as the communities where we operate.”
The supplier also plans to continue investing in innovation, infrastructure, automation, and portfolio development through the diversification of its sourcing regions.
“It is extremely important that we continue to grow our product line and diversify our sourcing regions to make sure our customers consistently get the high-quality product they need,” Katiana continues. “As we have so clearly seen in the last few years, weather and current events can greatly and sometimes unexpectedly affect supply, which is why having different regions to source products from is so important.”
With lots of exciting things on the agenda for this evolving produce brand, Crystal Valley Foods is looking forward to celebrating its 30th year in business with its customers, partners, and colleagues at the show this year. Be sure to stop by booth C2473!
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OXNARD, CA - Ahead of this year’s Global Produce & Floral Show, Mission Produce® is revealing a new campaign in tandem with retail-ready, snackable mangos.
“Mission Produce has been building momentum all year long in the mango category, and we’re thrilled to share our consumer-friendly value-pack of snacking mangos,” said Diana McClean, Director of Marketing and Communications. “A significant 18 percent of mango spend in the last year was made at club stores, revealing that shoppers are looking for value-pack opportunities. So, we're bringing the benefits of convenience and value to mango shoppers in our mission to drive the category forward. We say ‘retail-ready’ because the bag was designed for the retailer to easily display in-store, and for the shopper to easily grab and go.”
The launch of Retail-Ready Mangos is a 4-count value pack of snacking mangos, and kicks off the company’s World’s Finest Avocados and World’s Finest Mangos campaign. This campaign continues the conversation on The Mission Advantage: Diversified Sourcing for a Year-Round Supply, Global Marketing and Distribution, Industry-Leading Ripening, Data-Driven Intelligence Powered by AvoIntel™, and Elite Customer Service, added a press release.
“The Mission Advantage is about communicating the value of our strategic partnership to our customers in all channels,” added McClean. “We’re much more than a supplier—the Mission Produce team is passionate, innovative, and committed to delivering successful solutions. We’re focused on driving the produce industry forward with category leadership in avocados and mangos, and we leverage the many benefits of our global network to deliver only the ‘World’s Finest’ avocados and mangos year-round.”
Mission will be showcasing its World’s Finest Avocados, World’s Finest Mangos, and new retail-ready mango bag at booth B3838. Don’t forget to stop by, meet the team, and grab a snack!